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Wise Sons Jewish Delicatessen

Wise Sons Jewish Delicatessen is dedicated to building community through traditional Jewish comfort food. Founded in San Francisco’s Mission District, Wise Sons pairs classic Jewish recipes with the best Californian ingredients to make delicious deli fare that would make your bubbe proud.

Since 2020, Wise Sons owns and operates Beauty’s Bagel Shop – the premier bagel destination in the East Bay.

Our Food

We make nearly everything in house at Wise Sons, using the best ingredients we can source. Our pastrami & corned beef is made with beef brisket that is NEVER EVER administered hormones or antibiotics. It is brined in a proprietary blend of spices and the pastrami is smoked for nearly 7 hours over real hickory wood.

All of our baked goods are made at our offsite bakery kitchen. We offer real Jewish rye made with rye and we double bake multiple times daily for sandwiches. Our babka is filled with 72% bittersweet Guittard chocolate and lots of real butter. We serve lusciously fatty smoked salmon paired with double whipped cream cheese and our own bagels, boiled in malt inflected water before being baked.

Our Team